Honesty earns trust
An AI preview is useful, but it is not a physical fitting or size guarantee.
Why we built this.
Online shopping shows the model.
We wanted to see ourselves.
fit. is an independent virtual try-on app by Dugout, created to make the moment between finding an outfit and buying it more personal and considered.
The small frustration behind the app
Shopping for clothes online asks you to make a visual leap. You see a garment photographed on a model, read a list of product facts, and try to imagine the same outfit in the context of your own appearance and style.
That leap is difficult enough to create abandoned carts, uncertain purchases, and long message threads asking friends, “Will this suit me?” We built fit. to make that question easier to explore.
“Will this suit me?”
What we are building
fit. lets you bring in an outfit you found online, choose your photo, and create an AI-generated virtual try-on preview. The product is deliberately focused: help you visualise the look, save the options you like, and share a result when another opinion would help.
What we believe
Privacy is part of design
Personal photos deserve clear choices, limited use, and accessible deletion.
Useful can still be beautiful
A focused product should feel considered in its words, motion, and smallest details.
Built for the way people shop here
fit. is Android-first and designed around real online-shopping behaviour in India: fashion discovery across apps, shared links, screenshots, saved looks, and WhatsApp conversations. It supports English today, with the product continuing to evolve around the people who use it.
Who operates fit.
fit. is developed and operated by Dugout. It is independent and not affiliated with the retailers mentioned in our guides. For product or privacy questions, contact samyakjain269@gmail.com.
See what we are building.
Available on Android. iOS is coming soon.